Google Analytics

Installing Google Analytics on website for tracking various metrics and refining target audience personas based on analytics, improving marketing efficiency.

• Keyword Tracking: Learn how to monitor the search queries leading visitors to your site, so we can understand your audience’s needs in a better way.
• Internal Traffic Data Analysis: Strategies for examining the behaviour patterns of visitors within the website to optimise the user experience. Understanding traffic reports to gauge site progress and determine the origin of visitors.
• Sales Spike Alerts: Setting up notifications for sudden increases in sales to respond swiftly to market changes.
• Lead Tracking: Tips on effective lead tracking to identify the most promising prospects and nurturing them through the sales funnel. Using tags to categorise and track leads, and understanding user demographics and locations in detail.
• Geographical Performance Insights: Finding the best locations driving traffic to site and focusing on marketing efforts accordingly.
• Assessing Page Performance: Identifying which pages attract high-quality traffic and why they perform well.
• Filtering Internal Traffic: Exclude internal traffic from reports to get a clear picture of external user interactions. It gives insight into evaluating the different sources, mediums, and channels that lead users to website.
• Integration with Google Search Console: Connect Google Search Console with Google Analytics (GA) account for enhanced data correlation.
• Google Analytics and Privacy Policy: Consider the advice on what information you need to disclose about Google Analytics data collection in your privacy policy.