Content Marketing
Content marketing is a way to get more audience to website to buy more products/services from us, to get more leads, to get more engagement on social media and blog posts and so on.
- Goals: Choosing objective when working with clients is super important. there are business goals, social media goal and content goal. Content goals are always aligned with the business and social media goals.
- Research: Choosing your platform for displaying content requires market research.
- Create Content: Generating content ideas include brainstorming, using user generated content, note down every single idea on the notepad, research trending topics, repurpose your content, compare the content, etc. Content can be text, image and video formats.
- Text Content: Blogs, posts, articles, white papers posted on websites.
- Image Content: Infographics, checklists(lead magnet), case studies posted on social media.
- Video Content: Educational, Product, testimonials posted on website and social media.,
- Promote Content: Plan out the content for marketing for upcoming events in a planner.
- Analyse Content: Have the website connected to Google Analytics to analyse the performance, traffic and what pages do the users visit.