Email Marketing

Let us learn how to leverage Email Marketing to turn visitors into email subscribers and then converting those subscribers into paying customers.

  • Capturing Visitor Emails
    • Lead Capture (Offering Discounts): Offering a discount incentives to visitors to provide their email in exchange for a special offer, helping you build your email subscriber list.
    • Checkout Newsletter Subscription: Another strategy is to prompt visitors to subscribe to your newsletter during the checkout process. This is a great way to capture emails from customers who have already shown interest in your products or services.
  • Creating Email Campaigns:
    • Designing Emails on MailChimp: Once you have a list of email subscribers, you can design and send email campaigns using a platform like MailChimp. MailChimp provides easy-to-use templates and tools to create visually appealing emails.
    • Email Campaign Performance: You can track the performance of your email campaigns by monitoring metrics like open rate and click rate. Typically, a good open rate is 15-20%, but this can vary based on industry and audience.
  • Effective Email Prompts:
    • Promotional Email: Promotional emails are a great way to showcase new products, services, or promotions.
    • Service Launch Email: When launching a new service, use an email campaign to inform and excite your subscribers.
    • Education-Based Email: Offering valuable information or resources related to your industry can help build trust with your subscribers.
    • Blog Post Update Email: Share your latest blog posts with your subscribers to keep them engaged and informed.
  • Engaging Subscribers
    • Customer Appreciation: Show your appreciation to your subscribers with a special email, such as a greetings or feedback email.
    • Webinar Invitation: Invite subscribers to a webinar where you can provide valuable information and engage with them in real-time.
    • Contests Email: Running a contest is a fun way to engage your subscribers and encourage them to interact with your brand.
    • Achievements/Milestones: Celebrate your company’s achievements or milestones with your subscribers by sharing a behind-the-scenes look at your success.
  • By implementing these strategies and tips, you can effectively use email marketing to grow your business and turn visitors into loyal customers.