Search Engine Optimisation

SEO
  • What is SEO?
    It stands for Search Engine Optimisation. It is a set of strategies and techniques aimed at improving the visibility of a website by increasing its ranking in search engine results pages. It also leads to increased brand recognition and revenue.
  • Key Elements:
    • Keywords: Researching and utilising the right keywords to attract the target audience.Create content around the most searched Keywords.
    • Content Quality: Creating high-quality, relevant, and informative content that meets the needs of users when searched in Google. For more click on Content Marketing.
    • Backlinks: Acquiring reputable incoming links from other websites to enhance credibility.
    • Mobile Optimisation: Ensuring the website is mobile-friendly to cater to users on various devices.
    • Page Load Speed: Enhancing website speed to improve user experience and retain visitors.
    • User Experience (UX): Designing a website that is easy to navigate and engaging for users.
    • Meta Tags: Crafting descriptive meta titles and descriptions to improve click-through rates.
    • Social Signals: Utilising social media platforms to boost traffic and engagement.
  • Techniques:
    There are two main strategies within SEO, each with its own subset of techniques:
    • On-Page SEO: Focusing on optimising elements within your website, such as content, structure, and HTML source code.Google Analytics is used for analysing the performance and user browsing related reports of website.
    • Off-Page SEO: Building the website’s reputation and authority through external means, like link building and social media marketing.
  • Measuring Success:
    Success in SEO is typically measured through increased organic traffic, higher rankings for targeted keywords, and improved conversion rates. Tools like Google Analytics provide valuable insights into website performance and user behaviour.
  • SEO Trends:
    Staying updated with the latest SEO trends and algorithm changes is vital for maintaining a competitive edge in the digital space. Voice search optimisation, artificial intelligence, and local SEO are among the emerging trends to watch.